Emirates Signs Major Seven Year Deal With Bayern Munich
Bayern Munich has partnered with Emirates in a seven-year sponsorship deal that includes stadium branding and global digital campaigns through 2031/32.

Bayern Munich has signed a long-term sponsorship agreement with Dubai-based airline Emirates. The deal, which will run until the end of the 2031/2032 season, spans seven years and is expected to play a key role in both Bayern’s financial planning and its international growth objectives.
As part of the agreement, Emirates branding will feature prominently on perimeter advertising boards at the Allianz Arena during all Bundesliga home matches. The collaboration also includes joint digital and social media campaigns designed to engage a global audience, further strengthening Bayern’s international reach.
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Jul 09, 2025