Amr Diab’s New Beachfront Concept Maa’soom Launches in Marassi

Along Egypt’s North Coast, where powdery sand meets Mediterranean blue, the beach isn’t just a destination—it’s a whole season, a rhythm, a scene. And at the heart of it all sits Marassi, the glitzy shoreline enclave by Emaar Misr, where villas, beach clubs, and sunset rituals define the summer.

Enter Amr Diab—yes, that Amr Diab. The icon. The soundtrack to so many Sahel nights. In a new collaboration with TLT Concepts and Emaar Misr, he’s turned his vision into something tangible: Maa’soom, a coastal destination that’s not quite a hotel, not just a beach club, but something in between.

Right on the edge of the Marassi shore, Maa’soom is built around contrast—stillness and movement, sunrise and nightlife, sea breeze and firelight. With boutique rooms, seaside cabanas, and a signature dining experience, it’s made for long lunches, slow mornings, and the kind of nights only Amr Diab could dream up.