Pop Star Amr Diab Launches AI-Powered Music Hotel Brand in UAE

Egyptian pop star Amr Diab has partnered with UAE property firm ONE Development to launch DO Boutique Hotels, an AI-powered, music-themed hotel brand.

This marks Diab's second venture into hospitality, following the announcement of his signature hotel Locanda in collaboration with Emaar Group in 2022.

ONE Development, known for its real estate projects in Abu Dhabi and Dubai, has previously announced a AED 2 billion project in Dubai's City of Arabia, set to be the UAE's first residential community with AI integration. 

DO Boutique Hotels will operate under the slogan ‘Live the Beat’, offering travellers accommodation that blends luxury with technology. Bookings will be supported by AI-driven services, with the aim of enhancing convenience and personalisation.