Saudi's New AI Tour Guide Helps You Plan Your Trip to the Kingdom

The Saudi Tourism Authority has just launched an AI-powered smart tour guide through the ‘Spirit of Saudi Arabia’ platform and her name is ‘Sara’. 

Designed to enhance the tourism experience in Saudi Arabia, this digital tool offers interactive guidance, detailed information, and personalized recommendations within the Kingdom.

Additionally, ‘Sara’ speaks multiple languages and is programmed to integrate Saudi cultural heritage in her itineraries.