Egypt’s ‘Good People Films’ is Behind Saudi’s New Tourism Campaign

Award-winning Egyptian creative agency, Good People Films - founded by acclaimed film and commercial director Ali Ali - has been credited with the creation of Saudi Arabia's latest tourism campaign, which unfolds a series of stunning visuals and captivating messaging.

From AlUla’s soul-enriching landscape to the skyscrapers punctuating Jeddah and Riyadh skylines, the campaign showcases the beauty and diversity of the country's landscapes and culture, encouraging visitors to explore its rich history, natural wonders, and modern amenities. Good People Films' innovative approach to storytelling and cinematography captures the essence of Saudi Arabia's unique identity, providing a fresh perspective on the country's attractions and inviting travelers to experience them for themselves.