Dubai’s Soho Beach Marks First International Expansion on North Coast

With its glistening azure waters swaying to vibrant EDM beats, the spirit of Soho Beach Dubai soars across borders to its newest home in Egypt. Perched along the private beach in North Coast’s Tolip Sunrays New Alamein, the famed party destination ushers in a new era of beachclub escapism for partygoers on Egypt's Mediterranean coast.

At Soho Beach Sahel, the Soho energy comes alive where gleaming white furnishings and plush cabanas dot the powdery sands and swimwear-clad sunbathers soak up the rays to a soundtrack of house pop. The 5,000 capacity venue promises an unparalleled beach club experience, bringing Soho's signature Dubai party vibes and seaside escapism within reach for vacationers along New Alamein’s Mediterranean shore. Alongside its party atmosphere, the locale seduces with lavish eats and cocktails.

The new Soho in Sahel marks the first expansion of the Soho brand outside the UAE, joining the illustrious ranks of its Dubai locations. While its innovation continues to deliver memorable experiences for guests across the region, the essence of escapism remains at its heart - transporting beachgoers to a realm of good vibes, divine rhythms and endless summer nights.