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This New Tourism Ad Reimages Saudi Arabia Through the Lens of ‘Dune’
The new ad draws from famed science fiction book series and film franchise ‘Dune’ to showcase the Kingdom’s diverse landscapes.
Aug 30, 2024
A new mystifying Saudi tourism ad is reimagining the ancient desert kingdom through the lens of acclaimed science fiction book-series-turned-blockbuster-franchise ‘Dune’.
Taking viewers through ancient Nabatean monuments and deeply spiritual desert heartlands within the Kingdom, the visual journey is an ode to the millenia-old breezes of the ochre swathes of desert, which have intrigued travellers since pre-Islamic days.
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